MASHPI LODGE REBRAND

Hospitality Identity / Editorial / Web Design 

Committed to preserve the forest, the lodge is an eco-conscious outpost and an intimate hideaway in the middle of the lush green world for people to explore and feel the peace, tranquility, and immersion in the Ecuadorian Choco rainforest.

Mashpi is not just a resort in the forest. It values and respects the nature. The lodge's new identity captures the essence of its geographical wonder, inviting guests to experience the peace and tranquility of the rainforest while underlining the pivotal role of sustainable tourism.





Instructor: Annie Huang Luck





Environment




Color Palette




   Logo

  

Postcards



  

Lookbook


2 different lookbooks were designed, aimed to present the attitude of respecting and co-living with nature.

   

Lookbook 1This photo book is centered on the captivating environment of Mashpi Lodge. 
It aims to showcase the seamless journey of images across the pages, weaving visuals with a rhythmic, poetic cadence that enhances the reading experience.




Lookbook2The second lookbook introduces the hotel by employing a systematic graphic language to convey its values, fostering a deeper appreciation and reaching a wider audience.



Screen-based MediaIn crafting the digital presence of Mashpi Lodge, I transcended the traditional navigation to a unique, horizontal scrolling website that mirrors the expansive journey through the dense forest. 
The brand’s graphic language seamlessly extends across all screen-based media, creating a harmonious visual narrative that unifies the brand's essence and enhances the user experience.



Media






Brand Touchpoint





Spatial






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